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商品編號： 9-513-060 出版日期： 2013/01/03 作者姓名： Deighton, John;Kornfeld, Leora 商品類別： Marketing 商品規格： 12p 再版日期： 2018/06/15 地域： United States 產業： Apparel accessories;Art supply stores;Online retail;Other services;Retail trade 個案年度： -
商品敘述：
Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara''s Law claims that we tend to overestimate change in the short run, and underestimate it in the long run.
涵蓋領域：
Advertising;Business growth;Competitive advantage;Disruptive innovation;Growth;Infrastructure;Internet;IT infrastructure;Marketing;Netiquette;Revenue growth;Sustainable competitive advantage;Technology;Web-based technologies
相關資料：
Case Teaching Note, (5-513-100), 10p, by John Deighton, Leora Kornfeld
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